Privacy Policy

1. Who We Are

MemoryAid (ABN 23 688 718 256) is an Australian organisation developing tools to support people living with memory loss and their carers.

Contact email: hello@memoryaid.co
Website: www.memoryaid.com.au | www.memoryaid.co

For GDPR purposes, MemoryAid is the data controller of your personal information.

2. What Information We Collect

We collect only the following personal information:

• First name, email address, and interest type (for yourself or a loved one), provided when you join our waitlist.

We do not collect:

• Health information
• Payment details
• Location data
• Sensitive personal data

3. How We Collect Your Information

We collect your information (first name, email address, and interest type) when you voluntarily submit it via the waitlist form on our website.

4. Legal Basis for Processing (GDPR)

Under the GDPR, we process your personal information based on:

• Consent — you provide your information voluntarily to receive updates about MemoryAid

You may withdraw your consent at any time (see Section 9).

5. How We Use Your Information

We use your information only to:

• Notify you about MemoryAid updates, availability, or launches
• Communicate relevant information about the MemoryAid product

We will not use your information for unrelated marketing or sell it to third parties.

6. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal information, including:

• Secure storage through reputable email or website service providers
• Access restrictions to authorised personnel only

Your data is stored only for as long as necessary for waitlist communication.

7. Data Retention

We retain your personal information:

• While MemoryAid remains in development, or
• Until you unsubscribe or request deletion

You may unsubscribe at any time using the link in our emails or by contacting us directly.

8. Overseas Data Transfers

Some of our service providers (such as email or website hosting services) may store data outside Australia or the European Economic Area (EEA).

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place, such as GDPR-compliant data processing agreements.

9. Your Rights (GDPR & Australian Law)

You have the right to:

• Access the personal data we hold about you
• Request correction of your data
• Request deletion of your data ("right to be forgotten")
• Withdraw consent at any time
• Object to or restrict processing

To exercise any of these rights, contact us at: hello@memoryaid.co.

10. Cookies and Analytics

Our website uses cookies and Google Analytics to understand how visitors use the site.

Google Analytics collects anonymised usage data such as pages visited and session duration. This data is processed by Google in accordance with their privacy policy.

These tools:

• Do not identify you personally
• Do not link usage data to your email address

You can disable cookies through your browser settings.

11. Complaints

If you believe your privacy rights have been breached, please contact us so we can resolve the issue.

You also have the right to lodge a complaint with:

• The Office of the Australian Information Commissioner (OAIC)
• An EU supervisory authority (if you are located in the EU)

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.